ARK Invest is an investment management firm based in New York City which was founded by Cathie Wood in 2014. As of February 2021, the company had $50 billion in assets under management.
I have been following ARK Invest for quite a while now. They have been following a rather innovative approach among investment firms as being much more open with their investment strategies and analysis.
The current logo they are using is created by combining A, R and K letters together - very similar to what we have been doing with name logo designs. Since I have seen the logo, I wanted to update the look with a similar design but with with a better harmony between these letters.
I am very happy with the overall result and will be happy to hear your thoughts as well..