Discover some of the best negative space logos on the internet! From hidden symbols to unique font choices, these examples are sure to inspire you.
Logo design is an art form that can be used to communicate a company’s values and mission. In some cases, logo designers will use negative space to create clever designs that incorporate hidden symbols. In this blog post, we will showcase 18 examples of clever negative space logos. These logos are sure to inspire you with their creative use of space and hidden symbols!
A memorable logo is one that can immediately “catch” a person’s attention with its aesthetic features. A clever design may even include a secret meaning behind logos. Puzzles are popular, right? When people discover the secret messages hidden within well-known emblems, they experience an immediate sense of gratification and something enjoyable.
It is logo designers’ goal to produce an effective logo that stands out and leaves a lasting impression. Negative space can be used to create unique and memorable logos. When done correctly, the hidden symbols will be cleverly disguised within the design. In this blog post, we will showcase 30 clever negative space logos from around the web. These examples are sure to inspire you with their creative use of space and hidden symbols. Enjoy!
What is white space in logo design?
White space is the negative space in logo design. It’s the unoccupied or blank space around and between the elements of a logo. White space is often used to create emphasis, contrast, and visual stability. It can also be used to create a hierarchy of information, draw attention to certain elements, and create a sense of movement.
Logos that use white space effectively can be very clever and memorable. They often have hidden symbols or messages that are revealed when the logo is viewed from a certain perspective.
Why you should use negative space in your logo design?
Logo designers often use negative space to create clever and unique logo designs. Negative space can be used to create hidden symbols and messages within a logo. This makes for an interesting and engaging logo that can be appreciated by viewers on multiple levels.
When used correctly, negative space can add an extra level of sophistication and elegance to a logo. It can also help to create a logo that is both unique and memorable. If you’re looking for some inspiration, be sure to check out these 18 clever negative space logos. You’ll see how negative space can be used in a variety of ways to create beautiful and eye-catching logo designs.
Do you have a logo that uses negative space? Share it with us in the comments below! We’d love to see what you’ve created.
How can you utilize negative space for a logo design?
There are a few ways to utilize negative space in logo design. One way is to use it to create hidden symbols or messages within the logo. This can be done by hiding part of the logo behind another element, or by using light and dark colors to create an optical illusion. Another way to use negative space is to create a sense of movement or flow within the logo. This can be done by using curved lines or by placing elements in a way that suggests movement.
Finally, negative space can be used to create emphasis, contrast, and visual stability. This can be done by using light and dark colors to create contrast, or by using white space to frame a logo element. When used correctly, negative space can add an extra level of sophistication and elegance to a logo.
18 Example Logo Designs with Hidden Meaning
1. “GAP” – Negative space logo design by Designer Murat
Instead of using letter “A”, I used a “gap” icon to create the wonderful logo which can still be easily recognized as “gap”. One of my favorite creations till this day. You can see some other creations I worked on here - Wordmark & Logotype Collection 2020.
2. “GRILL” – Negative space logo design by Daniel Carlmatz
Daniel Carlmatz created this grill wordmark logo by using the “ill” part as part of the metal spatula we all use while grilling. Very clever!
3. “Spartan Golf Club” – Negative space logo design by Richard Fonteneau
The golfer’s swing creates an arc in the Spartan helmet designed by Richard Fonteneau. OH, and wait! Have you noticed the face of a Spartan in the logo?
4. “ED – ElettroDomestici” – Negative space logo design by Gianni Bortolotti
In this fantastic work by Gianni Bortolotti, you’ll notice an excellent and fascinating use of negative space. The designer utilized the first two initials side-by-side for a company that provides electricity. This unique design combines form and function in an unusual way. What do you notice first? Is it the plug or the initials?
5. “FedEx” – Negative space logo design by Lindon Leader
The FedEx logo is an excellent example of a negative space logo. This logo, which has been consistently titled as “the finest logo design” and winner of numerous design competitions, contains an arrow between the E and X. Lindon Leader created this logo in 1994, which proudly displays the company’s dynamic qualities.
6. “Mister Cooper” – Negative space logo design by Johnson Banks
Mr. Cooper called Johnson Banks when it comes to creating a logo for an adult-only ice cream firm. The distinctive typographic lipstick mark was used by Banks for this alcoholic ice-cream brand, and as you can see, the brand name is printed inside!
7. “WWF” – Negative space logo design by Gerald Watterson
The World Wildlife Fund’s logo is the most adorable illustration of negative and positive space. This panda in negative space form was created in 1986, and it has since become the symbol not just for the WWF but also for the conservation movement as a whole.
8. “NBC” – Negative space logo design by Steff Geissbuhler
The emblem of NBC, designed by Steff Geissbuhler at Chermayeff & Geismar, is still one of the most recognized logos in the world. The peacock has six feathers: the six primary and secondary colors in the RYB color palette to symbolize NBC’s six divisions: yellow for news, orange for sports, red for entertainment, violet for stations, blue for network, and green for productions.
9. “Moby Dick” – Negative space logo design by Alexander Johnson
Alexander Johnson’s creative logo design is something we admire. Have a look at the beautiful design shown above; the Letter M comprises both the whale’s tail and the Harpoon.
10. “Flight Finder” – Negative space logo design by Rajendra Prasad
This lovely logo was created by using 2 F letters and creating a plane in the middle negative space.
11. “Pet Store” – Negative space logo design by Zeljko Ivanov
The logo designer used the negative spaces in designing a dog and dog owner’s face, which is very creative.