5 Things All Successful Logos Have in Common

Even if there are differences among them, all great logos have 5 characteristics in common. Here's what you need to know about the anatomy of a good logo design.


red nike shoe with white swoosh logo on the side

Top 5 Important Traits of All Great Logo Designs

  1. Simplicity

  2. Relevance

  3. Timelessness

  4. Memorability

  5. Versatility


Logo design is a process that can be challenging, but it’s also an important part of any brand. The logo should represent what your company stands for and how it wants to be perceived by the public. There are many aspects of logo design, so there is no one-size-fits-all solution. However, logo designers use five principles in their work regardless of industry or purpose. Logo designs should be simple, relevant, timeless, memorable and versatile.


Read More: How much does logo design cost? Click here for the full pricing guide

1. Simplicity in Logo Design

exxon, apple, ups, american airlines logos in black on white background showing simplistic styled logos

A logo should be simple enough that it can be easily recognized, even when it’s small or in black and white. It also needs to be relevant to the company and its products or services. The logo should be timeless so it doesn’t become dated, and it should also be memorable so people will remember it long after they see it. Finally, the logo should be versatile so it can be used in a variety of contexts.

2. Relevance in Logo Design

swiss airlines, toys r us and girl scout logos showing how logos should be relevant to the brand industry

A logo should be relevant in a few different ways. First, it must connect to the company and its products or services. It also needs to fit with the industry that your business operates in so consumers know exactly what you do just by seeing it on a storefront or website. In addition, the logo design itself should be relevant to the logo’s purpose.


3. Timelessness in Logo Design

apple computer's logo redesigns from 1976 till present showing how a logo should be timeless in design

The logo design should look good now and it needs to still look fresh five or ten years from now, even after trends have changed several times over. That means that there is no one-size-fits-all solution when it comes to logo design because what looks great now may not in a few years.

4. Memorability in Logo Design

memorable logos such as human fedex ed's electric and pinterest

A logo should be memorable and easy to recall so it can remain relevant long-term, even after trends have shifted over time. That means the design needs to stand out from other options without being too flashy or distracting from your brand itself. It’s also important to remember that logo design should be unique and convey your business’ culture. Memorable logos are those which stay deep inside our brains even when we don’t think about them . They create special connections between itself and its logo designs.

5. Versatility in Logo Design

Chanel, Walt Disney, Guiness and Kodak Film's logos showcased as how they can be versatile

A logo must work in a variety of contexts to truly represent your brand, so it needs to stand out without being too flashy or complicated. It also has to look good on every product you use, including stationery items like letterhead as well as digital media like websites and social media profiles. In addition, the logo should be scalable so it can be used in different sizes without losing its quality or impact.

These are just a few of the things that go into designing an effective logo. While there is no one-size-fits-all answer, following these five principles will help your logo stand out and be remembered long after people see it.

What makes a truly great logo?


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