12 Common Logo Design Mistakes and How to Avoid Them

12 common logo design mistakes, what causes them and how you can avoid them. Don't let your great idea for a business be ruined by poor logo design!


an icecream cone fallen on the ground depicting failure and mistakes in logo design

A logo is one of the most important aspects of a business. It is the first thing that people see and it represents what your company is all about. That is why it is so important to make sure your logo design is perfect! In this blog post, we will discuss 12 common logo design mistakes and how to avoid them.


  1. Not Considering your audience

  2. Not establishing a clear message

  3. Not using enough contrast

  4. Not using fonts correctly

  5. Not using graphics effectively

  6. Not using coors effectively

  7. Overusing trendy designs

  8. Not using symmetry

  9. Not using simplicity

  10. Sloppy alignment and kerning

  11. Using gradient logos without appreciating their context

  12. Not using uniqueness


Let's go into more detail for each of these now:


Logo Design Mistake #1: Not considering your audience

pulse logo with heart on the left and with a man running on the right

When designing a logo, it is important to consider your target audience. You need to think about what they will respond to and what will appeal to them. If you design a logo that is too trendy or sophisticated for your target audience, they may not connect with it.


Logo Design Mistake #02: Not establishing a clear message

detailed and overcomplicated first starbucks logo on the left and newest fresh starbucks logo on the right

Your logo needs to communicate a clear message. It should be able to stand on its own and tell people what your company is all about. If it doesn’t, you will have trouble connecting with your target audience.


Logo Design Mistake #03: Not using enough contrast

red script type pepsi cola logo on the left and new circle pepsi cola logo on the right in red and blue

A logo needs to be easy to see and understand. This means using enough contrast so that it stands out from its background. If your logo is too similar in color or tone to its surroundings, it will be difficult to see and understand.


Read More: How much does logo design cost? Click here for the full pricing guide

Logo Design Mistake #04: Not using fonts correctly

Pink Barbie text in many different fonts to compare

Fonts are an important part of logo design. They can help set the tone and convey the message of your logo. However, it is important to use them correctly. Some fonts are too playful or casual for a logo and can undermine the message you are trying to communicate.


Logo Design Mistake #05: Not using graphics effectively

an outdoor sign of a dental clinic with a strange looking circle logo

Graphics can be a powerful tool in logo design. They can help convey your message and connect with your target audience. However, they need to be used correctly. Some graphics can be too busy or distracting and will overshadow the logo itself.


Logo Design Mistake #06: Not using colors effectively

colors, meanings and respective logos in those colors as examples

Colors are another important aspect of logo design. They can help set the tone and create a connection with your target audience. However, it is important to use them correctly. Some colors can be too bright or overwhelming and will not be appealing to your target audience.


Logo Design Mistake #07: Overusing trendy designs

a fashion show with female models wearing trendy designs

Trendy designs can be a big mistake when it comes to logo design. They often date quickly and become irrelevant. This can cause people to lose interest in your logo and company.


Logo Design Mistake #08: Not using symmetry

nintendo switch logo

Symmetry can be an important element in logo design. It can help create a sense of balance and harmony. However, it is important to use it correctly. If you symmetry is too forced or artificial, it will look fake and people will lose interest.


Logo Design Mistake #09: Not using simplicity

olympics circle logo in 5 different colors

Simplicity is often the key to a successful logo. It makes it easy to see and understand and helps create a connection with your target audience. If your logo is too complex or intricate, people will have trouble understanding it.


Logo Design Mistake #10: Sloppy alignment and kerning

storm text logo with standard and adjusted kerning comparison

Alignment and kerning are important aspects of logo design. They help create a sense of professionalism and accuracy. If they are sloppy or off, it will look unprofessional and people will lose interest.


Logo Design Mistake #11: Using gradient logos without appreciating their context

a star logo in comparison with and without gradient color style

Gradient logos can be a big mistake when it comes to logo design. They often date quickly and become irrelevant. This can cause people to lose interest in your logo and company.


Logo Design Mistake #12: Not using uniqueness

minimalist popular logos together

A good logo should be unique and stand out from the competition. If it looks like every other logo out there, people will not take notice.


What is the worst logo design mistake you can make?


Will shows us the biggest logo design mistakes! You will also learn how you can combat this mistake and make life a lot easier when figuring out how good your logo truly is.



If you want your logo to be successful, it is important to avoid these common mistakes! By following these tips, you can create a logo that is appealing to your target audience and communicates your message effectively.


Thanks for reading!

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